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Update: analysts at the investment bank Brean Murray, Carrett & Co. are also difficult to World of warcraft. Mists of Pandaria financial impact is to paint a rosy picture They believe that the expansion pack is an important growth market publisher Activision Blizzard third quarter of its 2012th
"We believe that the recent reports of weak retail sales Mists of Pandaria is not necessarily a change in the channel, a higher percentage of digital sales, " they said.
"More than 1 million people have bought subscriptions feature, which offers a one-year subscription with a copy of Diablo III. Premium subscribers looking to collect not only expansion, but a large part of them download on Battle. net- platform that would offer higher margins. "
Brean Murray estimates that 4. 5 million units Mists of Pandaria will be sold in the third quarter despite competition from free-to-play titles and massively multiplayer online role-playing game NCsoft Guild Wars 2, which has more than 2 million copies. It also hopes the number of subscribers increased from 9. 1 to 9. 8 million at the end of the third quarter.
Games Beat contacted Blizzard about this story and will be updated when there is an answer.
Original story: It seems it will take more fight Kung Fu Panda to save Azeroth.
Sale of World of warcraft: Mists of Pandaria expansion has been disappointing, according to Lazard Capital Markets. The fourth installment of the popular massively multiplayer online Blizzard Entertainment has sold 600, 000 to 700, 000 copies in the store since its launch earlier this week, estimates Lazard.
Historically, each new World of warcraft expansion of his predecessors, said Lazard sold, but sales fell 60 percent Pandaria Cataclysm expansion pack to date, which has sold 3. 3 million units since its launch in December 2010. Although these figures do not take the power of the digital market in mind, believes analyst Atul Bagga Lazard that digital sales will not compensate for the lower yields Pandaria arms.
A decline in the number of credits is a possible explanation for the struggles of Pandaria. In August revealed Activision Blizzard World of warcraft has lost over a million subscribers in the past quarter.
About 25 percent of its revenue comes from Activision Blizzard World of warcraft, with 50 percent of the operating profit, which relates to the longevity Bagga continue the game.
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